Google Ads Performance Dashboard
Active campaign reporting for Prometheus Materials. Removed, archived, and hidden campaigns are excluded from this view.
Account
Prometheus Materials
Platform
Google Ads
Customer ID
256-399-9811
Campaign lifetime reporting window
Starts May 8, 2026; latest complete day currently loaded is June 1, 2026 in America/Denver.
May 7 - Jun 1
Spend
$3,208.22
Selected date range
Impressions
3,006
Search demand captured
Clicks
150
Across enabled search campaigns
CTR
4.99%
Weighted average
Avg. CPC
$21.39
Search traffic cost
Primary Conversions
8
Google Ads primary actions
Cost / Primary Conv.
$401.03
Selected range CPA
Daily Performance Trend
Spend, clicks, and primary conversions for the selected date range.
CTR and CPC Trend
Weighted CTR and average CPC by day.
Campaign Spend Mix
Active Google Search campaigns for the selected date range.
Campaign Performance
| Campaign | Status | Budget | Spend | Impr. | Clicks | CTR | CPC | Primary Conv. | CPA |
|---|---|---|---|---|---|---|---|---|---|
| Prometheus | Search | Primary Demand Capture Campaign ID 23821979255 | Enabled | $85.53/day | $2,184.44 | 2,023 | 80 | 3.95% | $27.31 | 4 | $546.11 |
| Prometheus | Search | Secondary Expansion and Learning Campaign ID 23826564412 | Enabled | $36.67/day | $923.44 | 780 | 35 | 4.49% | $26.38 | 4 | $230.86 |
| Prometheus | Search | Branded Demand Capture Campaign ID 23834390296 | Enabled | $10.00/day | $100.34 | 203 | 35 | 17.24% | $2.87 | 0 | - |
Ad Group Detail
| Ad Group | Campaign | Spend | Impr. | Clicks | CTR | CPC | Primary Conv. | Signal |
|---|---|---|---|---|---|---|---|---|
| Core Low-Carbon Concrete Demand Ad group ID 195898440869 | Primary Demand Capture | $1,264.34 | 1,386 | 42 | 3.03% | $30.10 | 3 | Primary lead volume |
| Broad Sustainability Concrete Terms Ad group ID 191449453170 | Secondary Expansion and Learning | $828.14 | 753 | 30 | 3.98% | $27.60 | 4 | Primary lead volume |
| Solution-Aware Support Terms Ad group ID 196292385597 | Primary Demand Capture | $681.88 | 389 | 29 | 7.46% | $23.51 | 1 | Primary lead volume |
| Core Low-Carbon Cement Demand Ad group ID 196292384877 | Primary Demand Capture | $238.22 | 248 | 9 | 3.63% | $26.47 | 0 | Needs search term review |
| Bio and Carbon-Negative Concrete Terms Ad group ID 191449484770 | Secondary Expansion and Learning | $95.30 | 16 | 5 | 31.25% | $19.06 | 0 | Needs search term review |
| Brand | Prometheus Materials Ad group ID 195976015149 | Branded Demand Capture | $82.22 | 167 | 34 | 20.36% | $2.42 | 0 | Needs search term review |
| Brand | ProZERO Cement Ad group ID 196887129032 | Branded Demand Capture | $18.12 | 36 | 1 | 2.78% | $18.12 | 0 | Needs search term review |
| Smaller Support and Learning Terms Ad group ID 195563851825 | Secondary Expansion and Learning | $0.00 | 11 | 0 | 0% | - | 0 | Low volume |
Responsive Search Ads
| Ad | Ad Group | Spend | Clicks | CTR | Primary Conv. | Strength | Note |
|---|---|---|---|---|---|---|---|
| Responsive Search Ad 807949887041 responsive search ad - Primary Demand Capture | Core Low-Carbon Concrete Demand | $1,000.66 | 30 | 3.71% | 2.67 | EXCELLENT | Contributing primary lead volume. |
| Responsive Search Ad 807840325848 responsive search ad - Secondary Expansion and Learning | Broad Sustainability Concrete Terms | $828.14 | 30 | 3.98% | 4 | EXCELLENT | Contributing primary lead volume. |
| Responsive Search Ad 807956194454 responsive search ad - Primary Demand Capture | Solution-Aware Support Terms | $456.87 | 20 | 8.44% | 1 | EXCELLENT | Contributing primary lead volume. |
| Responsive Search Ad 807839232624 responsive search ad - Primary Demand Capture | Core Low-Carbon Concrete Demand | $263.68 | 12 | 2.08% | 0.33 | EXCELLENT | Contributing primary lead volume. |
| Responsive Search Ad 807868041565 responsive search ad - Primary Demand Capture | Solution-Aware Support Terms | $225.01 | 9 | 5.92% | 0 | EXCELLENT | No primary lead volume yet. |
| Responsive Search Ad 807868074628 responsive search ad - Primary Demand Capture | Core Low-Carbon Cement Demand | $162.99 | 6 | 3.55% | 0 | EXCELLENT | No primary lead volume yet. |
| Responsive Search Ad 807840317241 responsive search ad - Secondary Expansion and Learning | Bio and Carbon-Negative Concrete Terms | $95.30 | 5 | 31.25% | 0 | GOOD | No primary lead volume yet. |
| Responsive Search Ad 808154080510 responsive search ad - Branded Demand Capture | Brand | Prometheus Materials | $82.22 | 34 | 20.36% | 0 | EXCELLENT | No primary lead volume yet. |
| Responsive Search Ad 807874300066 responsive search ad - Primary Demand Capture | Core Low-Carbon Cement Demand | $75.23 | 3 | 3.8% | 0 | EXCELLENT | No primary lead volume yet. |
| Responsive Search Ad 808235934374 responsive search ad - Branded Demand Capture | Brand | ProZERO Cement | $18.12 | 1 | 2.78% | 0 | GOOD | No primary lead volume yet. |
| Responsive Search Ad 807840337113 responsive search ad - Secondary Expansion and Learning | Smaller Support and Learning Terms | $0.00 | 0 | 0% | 0 | GOOD | No primary lead volume yet. |
Landing Page Performance
Campaign and landing-page breakdown based on active ad destinations.
| Landing Page | Campaign | Spend | Impr. | Clicks | CTR | CPC | Primary Conv. | CPA | Note |
|---|---|---|---|---|---|---|---|---|---|
| Landing Page 1B - Low Carbon Cement + Concrete | Primary Demand Capture | $1,075.89 | 888 | 33 | 3.72% | $32.60 | 2.67 | $403.46 | Primary conversion activity recorded. |
| Landing Page 2B - Navigating Low-Carbon Cement | Secondary Expansion and Learning | $828.14 | 764 | 30 | 3.93% | $27.60 | 4 | $207.04 | Primary conversion activity recorded. |
| Landing Page 2B - Navigating Low-Carbon Cement | Primary Demand Capture | $619.86 | 406 | 26 | 6.4% | $23.84 | 1 | $619.86 | Primary conversion activity recorded. |
| Landing Page 2C - Navigating Low-Carbon Cement | Primary Demand Capture | $488.69 | 729 | 21 | 2.88% | $23.27 | 0.33 | $1,466.06 | Primary conversion activity recorded. |
| Landing Page 2C - Navigating Low-Carbon Cement | Secondary Expansion and Learning | $95.30 | 16 | 5 | 31.25% | $19.06 | 0 | - | Traffic is active; watch downstream actions. |
| Landing Page 2B - Navigating Low-Carbon Cement | Branded Demand Capture | $82.22 | 167 | 34 | 20.36% | $2.42 | 0 | - | Traffic is active; watch downstream actions. |
| Landing Page 1B - Low Carbon Cement + Concrete | Branded Demand Capture | $18.12 | 36 | 1 | 2.78% | $18.12 | 0 | - | Traffic is active; watch downstream actions. |
Keyword Performance
| Keyword | Match | Ad Group | Spend | Clicks | CTR | Primary Conv. | Note |
|---|---|---|---|---|---|---|---|
| sustainable concrete | PHRASE | Core Low-Carbon Concrete Demand | $898.62 | 27 | 2.76% | 1 | Primary lead activity. |
| sustainable concrete | PHRASE | Broad Sustainability Concrete Terms | $468.12 | 14 | 3.81% | 0 | Watch quality and search terms. |
| carbon capture concrete | PHRASE | Solution-Aware Support Terms | $417.08 | 19 | 7.36% | 0 | Watch quality and search terms. |
| sustainable cement | PHRASE | Core Low-Carbon Cement Demand | $194.92 | 7 | 3.68% | 0 | Watch quality and search terms. |
| low carbon concrete | PHRASE | Core Low-Carbon Concrete Demand | $185.91 | 6 | 4.08% | 0 | Watch quality and search terms. |
| carbon capture concrete | EXACT | Solution-Aware Support Terms | $152.24 | 5 | 19.23% | 1 | Primary lead activity. |
| green concrete | PHRASE | Broad Sustainability Concrete Terms | $140.56 | 6 | 4.65% | 0 | Watch quality and search terms. |
| sustainable cement | PHRASE | Broad Sustainability Concrete Terms | $131.89 | 6 | 3% | 4 | Primary lead activity. |
| low embodied carbon concrete | PHRASE | Solution-Aware Support Terms | $112.57 | 5 | 5.1% | 0 | Watch quality and search terms. |
| green concrete | EXACT | Broad Sustainability Concrete Terms | $87.57 | 4 | 8.16% | 0 | Watch quality and search terms. |
| green concrete | EXACT | Core Low-Carbon Concrete Demand | $87.16 | 3 | 3.23% | 0 | Watch quality and search terms. |
| bio concrete | EXACT | Bio and Carbon-Negative Concrete Terms | $63.19 | 3 | 50% | 0 | Watch quality and search terms. |
| sustainable concrete | EXACT | Core Low-Carbon Concrete Demand | $61.19 | 4 | 17.39% | 1 | Primary lead activity. |
| prometheus materials | EXACT | Brand | Prometheus Materials | $45.28 | 26 | 26.53% | 0 | Watch quality and search terms. |
| low-carbon cement | PHRASE | Core Low-Carbon Cement Demand | $43.30 | 2 | 4% | 0 | Watch quality and search terms. |
| prometheus materials | PHRASE | Brand | Prometheus Materials | $35.58 | 7 | 11.48% | 0 | Watch quality and search terms. |
| carbon negative concrete | EXACT | Bio and Carbon-Negative Concrete Terms | $32.11 | 2 | 66.67% | 0 | Watch quality and search terms. |
| green concrete | PHRASE | Core Low-Carbon Concrete Demand | $24.15 | 1 | 0.89% | 1 | Primary lead activity. |
| prozero | EXACT | Brand | ProZERO Cement | $18.12 | 1 | 2.78% | 0 | Watch quality and search terms. |
| low carbon concrete | EXACT | Core Low-Carbon Concrete Demand | $7.31 | 1 | 3.03% | 0 | Watch quality and search terms. |
| prometheus concrete | EXACT | Brand | Prometheus Materials | $1.36 | 1 | 16.67% | 0 | Watch quality and search terms. |
| biocement | EXACT | Smaller Support and Learning Terms | $0.00 | 0 | 0% | 0 | Low volume. |
| sustainable cement | EXACT | Core Low-Carbon Cement Demand | $0.00 | 0 | 0% | 0 | Low volume. |
| bioconcrete | EXACT | Bio and Carbon-Negative Concrete Terms | $0.00 | 0 | 0% | 0 | Low volume. |
| lower carbon cement | PHRASE | Core Low-Carbon Cement Demand | $0.00 | 0 | 0% | 0 | Low volume. |
| sustainable cement | EXACT | Broad Sustainability Concrete Terms | $0.00 | 0 | 0% | 0 | Low volume. |
| prometheus concrete | PHRASE | Brand | Prometheus Materials | $0.00 | 0 | 0% | 0 | Low volume. |
| prometheus cement | EXACT | Brand | Prometheus Materials | $0.00 | 0 | 0% | 0 | Low volume. |
| low embodied carbon concrete | EXACT | Solution-Aware Support Terms | $0.00 | 0 | 0% | 0 | Low volume. |
| carbon negative building materials | EXACT | Smaller Support and Learning Terms | $0.00 | 0 | 0% | 0 | Low volume. |
| low-carbon cement | EXACT | Core Low-Carbon Cement Demand | $0.00 | 0 | 0% | 0 | Low volume. |
| low carbon concrete mix | EXACT | Solution-Aware Support Terms | $0.00 | 0 | 0% | 0 | Low volume. |
| sustainable concrete | EXACT | Broad Sustainability Concrete Terms | $0.00 | 0 | 0% | 0 | Low volume. |
| carbon negative building materials | PHRASE | Smaller Support and Learning Terms | $0.00 | 0 | 0% | 0 | Low volume. |
Primary Conversion Actions
Mirrors Google Ads actions currently marked primary for goal.
| Action | Count | Type | Treatment |
|---|---|---|---|
| CTA Click - Info Kit Form Open | 4 | default | Primary conversion |
| Lead-Info-Kit form submission | 3 | submit lead form | Primary conversion |
| PDF Download - Info Kit | 1 | default | Primary conversion |
| Call Request Button Click - TY | 0 | contact | Primary conversion |
| Call Request Button Click - LP 2C | 0 | contact | Primary conversion |
| Lead - Call Request Form Submit - TY | 0 | submit lead form | Primary conversion |
| Lead - Call Request Form Submit - LP 2C | 0 | submit lead form | Primary conversion |
Secondary Actions
Non-primary actions stay separate from primary conversion CPA.
| Action | Count | Type | Treatment |
|---|---|---|---|
| LP View - 2B | 64 | page view | Secondary action |
| LP View - 1B | 22 | page view | Secondary action |
| LP View - 2C | 22 | page view | Secondary action |
| Prometheus Materials Website (web) purchase | 0 | purchase | Secondary action |
| Prometheus Materials Website (web) info_kit_download | 0 | page view | Secondary action |
| Prometheus Materials Website (web) download_info_kit_pdf | 0 | page view | Secondary action |
| Prometheus Materials Website (web) click_email_info_kit_ty | 0 | contact | Secondary action |